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Isn't this the opposite of capitalism?

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Cinnamongirl
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Joined: 02/27/2012
Isn't this the opposite of capitalism?

I thought prices should go up when there is high demand. 

A Spanish marketing agency has started installing several smart vending machines around the country that lower the price on cold drinks when the temperature starts to rise. The hotter the temperature, the bigger the discount.

Each machine displays both the temperature and the price, with three different price levels depending on just how hot it is. Up to 77 degress Fahrenheit and the price is 2 euros or about $2.45. From 78 degrees F to slightly above 84, the price lowers to about 1.4 euros or $1.70. Anything over 86 degrees F and the drinks are 1 euro or $1.22. Special software allows the machine to automatically adjust. Hat tip to Ubergizmo's Edwin Kee.

http://news.discovery.com/tech/smart-vending-machine-lowers-prices-on-hot-days-120714.html#mkcpgn=rssnws1

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alicepotter
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Joined: 08/10/2011
hmm... interesting idea. 

hmm... interesting idea.  Would like to see some stats in this.  Perhaps the idea is that since...

 Fortunately the machines primarily sell lemonade and not soda, which can make dehydration worse.

... then people will buy more??

Keep Me Posted
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Joined: 07/22/2011
I think they are just being

I think they are just being nice...  

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Fool for the City
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Joined: 06/11/2011
No way....NO ONE is nice

No way....NO ONE is nice anymore, are they???

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